Following usability testing and extensive external market research, we found that while the brand was perceived as sleek, technological and modern, it lacked a personal touch and the ability to demonstrate the direct benefits of working with Vesttoo's technology and speak directly to our key audiences: insurers and investors. These findings led to a change in the structure and content of our website, splitting it into insurers and investors, putting our message about who we are at the forefront and enhancing the 'About' page.
