Background
Caniel Industries A.T.G. is a leading company in the metal packaging industry in Israel, producing a wide range of three-piece metal cans. The aim was to create a visual language for the annual exhibition, which would be used for a new branding and website, while demonstrating the brand's key values: innovation, flexibility and creativity.
The Solution
My solution was to create a bright, innovative, memorable and dynamic visual language.
My Role
Create a design proposal (one of three) and mock-ups, and prepare a presentation for the client.
